Knowledge Base

SplitWit is an AI-powered CRO analysis tool that helps you optimize your website's conversion rates. To get started: Create an Account: Sign up for a...

Your SplitWit dashboard is your central hub for all CRO analyses: Main Features: Analysis List: View all your past analyses with status indicators Se...

To create a new analysis: Option 1: URL-Based Analysis Click New Analysis button in the top right Enter a title (optional) to identify your analysis ...

Instead of providing a URL, you can upload your own screenshots for CRO analysis: When to Use Screenshot Upload: Pages behind login walls or authenti...

Choose the device type to get more accurate CRO recommendations: Available Device Types: Desktop: Standard desktop/laptop screens Mobile: Smartphone ...

Get AI-powered recommendations for improving your website copy: What is Copy Optimization? Copy Optimization analyzes your page's text content and pr...

SplitWit includes comprehensive performance analysis for every page: Lighthouse Scores: Performance (0-100): Measures page load speed Runtime perfor...

Get a detailed, AI-generated action plan for improving your page performance: What is the AI Action Plan? When SplitWit analyzes your page, Claude AI...

Define specific goals when creating analyses for more targeted recommendations: What are Analysis Goals? Goals help the AI understand what you're try...

Keep your dashboard clean by archiving old analyses: What is Archiving? Archiving moves analyses out of your main dashboard view without permanently ...

Document and track your A/B tests and experiments: What is Test Documentation? The Experiments section helps you document, track, and manage your A/B...

Keep your most important analyses at the top of your dashboard: How to Pin: Find the analysis in your dashboard Click the pin icon (📌) Analysis move...

Track your CRO progress with detailed analytics: Overview Cards: Total Analyses: Lifetime analysis count Completed Analyses: Successfully finished Fa...

SplitWit offers multiple export formats for your convenience: Main Analysis Export: Find the Export button in the top right of any completed analysis...

Agency users can organize analyses by client: Creating Clients: Go to Profile → Clients Click Add Client Enter client name Save Assigning Analyses: ...

SplitWit's team collaboration features allow you to work together with colleagues on CRO projects: Key Benefits: Shared Access: Team members can view...

Learn how to create and manage teams in SplitWit: Creating a Team: Navigate to the Teams page from the main navigation Click Create Team button Enter...

How to invite colleagues to your SplitWit teams: Sending Invitations: Go to Teams page Select the team Click Invite Member Enter the email address of...

Share your CRO analyses with team members: How to Share: Find the analysis in your dashboard Click the Share icon Select one or more teams from the l...

SplitWit has two team roles with different permissions: Admin Role: Can Do: Invite new members to the team Remove members from the team Change membe...

Track your team collaboration activity in the Statistics page: Available Metrics: Sharing Overview: Total number of analyses created Number of analy...

Transfer ownership of your analyses and experiments to other team members. What is Ownership Transfer? Ownership transfer allows you to reassign ana...

Step-by-step guide to transferring analyses or experiments. From the Dashboard: Find the analysis or experiment you want to transfer Click the Trans...

Handle incoming and outgoing ownership transfer requests. Viewing Requests: Click the Invitations icon (📧) in the navigation All pending requests a...

Understand the difference between transferring ownership and sharing with teams. Ownership Transfer: What It Does: Changes who owns the analysis/ex...

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action. Key Conc...

Track these key metrics for successful CRO: Primary Metrics: Conversion Rate: % of visitors who convert Average Order Value (AOV): Average purchase a...

Follow this proven CRO process: Research & Analysis Analyze current performance Identify conversion bottlenecks Review user behavior data Conduct use...

The conversion funnel represents the customer journey: Funnel Stages: Awareness First touchpoint Landing pages Ad campaigns Interest Product/servic...

Leverage psychology to improve conversions: Social Proof Customer reviews User testimonials Trust badges Social media follower counts Scarcity Limit...

A/B testing compares two versions to determine which performs better: What is A/B Testing? Control (A): Original version Variant (B): Modified versio...

Statistical significance ensures your results aren't due to chance: Key Concepts: Confidence Level Typically 95% or 99% Probability result is real N...

Determine how many visitors you need for valid test results: Required Inputs: Baseline Conversion Rate Current conversion rate Higher rate = fewer v...

Understanding when to use each testing method: A/B Testing: Tests single changes 2-3 variations Lower traffic requirements Faster results Clear cause...

Proper test duration is critical for valid results: Minimum Requirements: Statistical Significance Reach 95% confidence Don't stop early Use signifi...

Every high-converting landing page needs: Above the Fold: Headline: Clear value proposition Subheadline: Supporting details Hero Image: Relevant, hig...

Your headline is the most important element: Headline Formula: Problem + Solution "Struggling with X? Get Y in Z days" Benefit-Focused "Increase Yo...

CTA buttons are critical conversion elements: Button Copy: Action-oriented verbs First-person language ("Get My Free Trial") Specific outcomes Create...

Reduce form friction to increase conversions: Form Length: Request only essential information Progressive profiling for multi-step Balance conversion...

Mobile users have different needs and behaviors: Mobile-First Design: Vertical scroll design Touch-friendly elements Simplified navigation Faster loa...

Personalization delivers tailored experiences to different user segments: What is Personalization? Dynamic content adaptation Based on user attribute...

Segmentation is the foundation of personalization: Geographic Segmentation: Language preferences Currency display Regional offers Local references D...

Dynamic content changes based on user attributes: Content Types: Text Personalization: Headlines Body copy CTAs Product descriptions Visual Persona...

Trigger personalized experiences based on user actions: Exit Intent: Special offer pop-ups Content upgrades Email capture Cart abandonment prevention...

Boost conversions with smart product recommendations: Recommendation Types: Collaborative Filtering: "Customers who bought X also bought Y" Based on...

Optimize product pages for maximum conversions: Essential Elements: Product Images: High quality (zoomable) Multiple angles Lifestyle shots 360° vie...

Reduce cart abandonment with optimized checkout: Checkout Flow: Guest Checkout: Always offer option Optional account creation After purchase signup ...

Present pricing to maximize conversions: Pricing Tactics: Charm Pricing: $99 instead of $100 Psychological impact Appears significantly less Tiered...

Shipping can make or break conversions: Free Shipping: Threshold Strategy: Minimum order amount Encourages larger carts Visible progress indicator S...

Product reviews are powerful conversion drivers: Review Collection: Timing: Post-purchase emails 1-2 weeks after delivery After product use period M...

Fast pages convert better - every second counts: Speed Impact: 1 second delay = 7% conversion loss 47% expect <2 second load Mobile users less patien...

SEO and CRO work together for optimal results: Common Goals: User-focused content Fast loading pages Mobile optimization Clear navigation Quality con...

Proper tracking is essential for CRO success: Essential Tracking: Goal Tracking: Macro conversions (purchases) Micro conversions (signups) Engagemen...

Visual analytics reveal user behavior insights: Heatmap Types: Click Heatmaps: Where users click Rage clicks Dead clicks Click patterns Scroll Heat...

Accessible sites convert better for everyone: Accessibility Benefits: Larger addressable audience Better user experience SEO improvements Legal compl...

Your value proposition is why customers should choose you: Components: Headline: Primary benefit Clear outcome Attention-grabbing Subheadline: Supp...

Drive action with time-sensitive offers: Urgency Tactics: Time-Limited: Flash sales Countdown timers "Ends tonight" Holiday promotions Early bird pr...

Leverage different forms of social proof: Customer Reviews: Star ratings Written reviews Video testimonials Before/after stories Usage Statistics: "...

Small text can have huge conversion impact: What is Microcopy? Short text snippets Buttons, labels, hints Error messages Success confirmations Helper...

Trust is the foundation of conversions: Visual Trust Signals: Professional Design: Modern aesthetics Consistent branding Quality imagery Clean layou...

SplitWit offers flexible pricing plans to fit your needs: Available Plans: Free ($0/month) 5 website analyses per month 2 AI copy optimization rewri...

The Free plan gives you full access to SplitWit's core features with usage limits: Monthly Limits: Analyses: 5 per month Full AI-powered CRO recomme...

Track your monthly usage and stay within your plan limits: How Usage is Tracked: Monthly Reset: Usage counters reset on the 1st of each month Unused...

When you need more capacity, upgrading is simple: When to Upgrade: Consider Pro if you: Need more than 5 analyses per month Want unlimited AI rewrit...

Understanding how long your analyses are stored: Retention by Plan: Free Plan: 30 days Analyses expire 30 days after creation Includes archived anal...

Each plan has different team collaboration limits: Team Limits by Plan: | Plan | Teams | Members/Team | Total Possible Members | |------|-------|---...

Organize your work by client with the Agency plan: What is Client Management? Client Management lets agencies organize analyses by client: Create cl...

The Enterprise plan provides unlimited access and advanced features: Unlimited Everything: Unlimited analyses per month Unlimited AI copy optimizatio...

The SplitWit API allows enterprise users to programmatically access SplitWit features. Prerequisites: Enterprise subscription plan Active SplitWit ac...

All API requests must be authenticated using an API key. Authentication Header: Include your API key in the Authorization header: ` Authorization: ...

Create new CRO analyses programmatically. Endpoint: ` POST /api/v1/analyses ` Request Body: | Field | Type | Required | Description | |-------|----...

Retrieve a paginated list of your analyses. Endpoint: ` GET /api/v1/analyses ` Query Parameters: | Parameter | Type | Default | Description | |----...

Retrieve detailed information about a specific analysis. Endpoint: ` GET /api/v1/analyses/{id} ` Path Parameters: | Parameter | Type | Description ...

Permanently delete an analysis. Endpoint: ` DELETE /api/v1/analyses/{id} ` Path Parameters: | Parameter | Type | Description | |-----------|------|...

Monitor your subscription usage and limits programmatically. Endpoint: ` GET /api/v1/usage ` Example Request: `bash curl https://your-domain.com/ap...

API requests are subject to rate limits to ensure fair usage. Rate Limits: | Endpoint Type | Limit | Window | |--------------|-------|--------| | Ge...

Analyses are processed asynchronously. Learn how to poll for results. Why Polling? Analysis processing takes 30-120 seconds and includes: Screenshot...

Handle API errors gracefully in your integrations. Error Response Format: All errors follow this format: `json { "error": "Human-readable error m...

Complete code examples for common API operations. Node.js / JavaScript: `javascript const API_KEY = process.env.SPLITWIT_API_KEY; const BASE_URL = '...